Waterways Ireland’s new website has been launched by Minister Deenihan and Martin Cullen, Director SMS&P, Microsoft Ireland. The launch took place in the heart of Dublin’s Digital Docks at the Waterways Ireland Visitor Centre on Grand Canal Basin on Thursday 18th April 2013.
The new website www.waterwaysireland.org aims to actively recruit people into recreational waterside activity through an entire activity section, events section and by enabling related business and event organisers to load their information onto the site so that it can be more effectively promoted and shared with the public.
Minister Deenihan at the launch confirmed his support stating “Waterways Ireland has developed a user friendly and attractive website as part of its marketing plan and is engaging meaningfully with business and the community to maximise the opportunities available. Increasing recreational use of our waterways has a social, health and economic benefit and this website is a key tool to assist Waterways Ireland in achieving it.”
The Waterways Ireland website is cutting edge in its systems and design using Sharepoint 2013 to optimise viewing experiences across different mobile platforms (from phones to tablets). The new functionality also allows users to share and collaborate with others. The new Fast Search enables a search-driven result page of all site content which really assist consumers in finding what they need quickly. Additionally from a Waterways Ireland perspective it is a comprehensive, easily-managed and integrated platform able to meet the business need.
Additionally Waterways Ireland has grasped the potential of social media and begun the process of meeting the needs of the recreational waterway users, local communities and tourists through Facebook and Twitter, to name a few.
Martin Cullen, Director, SMS&P Microsoft Ireland commented on the process “We’re delighted to see SharePoint 2013 enable Waterways Ireland connect with the information and people that matter most to them through social, video, Skype and Yammer. With the enterprise social capabilities built right in to Sharepoint, Waterways Ireland and waterway enthusiasts will be able to quickly access and share information share all the information and great experiences Waterways Ireland has to offer through its new website.”
Head of Marketing, Waterways Ireland Éanna Rowe assured“Waterways Irelands aims to attract increasing numbers of people to our canals, rivers and lakes, because of the considerable economic and social impact on communities, villages and towns all across this island. In many instances the waterways are the only economic driver and a backbone of the community. The tactics used by Waterways Ireland through the new website and other marketing tools are all aimed at maximising the opportunities available for business and community.